Brand Launch Collateral

Semilac UK

Brief:

To build widespread awareness of Polish UV gel nail brand among target British demographics, after it entered the UK market for the first time.Semilac UK enlisted our help after an inauspicious UK launch. Their monthly sales subsequently surged by 2023% between April 2015 and April 2016, and within five months of launching the website, average online order sizes had grown by 105.88%.

Delivery:

Our Creative team devised a full suite of brand collateral, covering everything from packaging and PoS to billboard banners, sales brochures, posters and flyers, and built a strong web and social presence. 

We educated the target audience with a series of thought leadership pieces for press and produced a set of ‘how-to’ videos. 

Securing beauty entrepreneur and reality TV star, Amy Childs, as
brand ambassador, we were able to harness her social appeal and generate a buzz.

Outcome:

Semilac UK enlisted our help after an inauspicious UK launch. Their monthly sales subsequently surged by 2023% between April 2015 and April 2016, and within five months of launching the website, average online order sizes had grown by 105.88%.

Brand Launch Collateral
Brand Launch Collateral