To drive revenue for the newly developed ecommerce site.
To accompany the new site’s launch, we embarked on an aggressive social media campaign and a series of e-newsletters to the company’s database.
We used our media contacts to generate coverage in leading consumer publications, and produced wide-ranging thought leadership blogs to establish industry credibility.
After launching the new site, yearly web sales grew from £111,519 to £227,653, an increase of 104%, thanks to coverage from 126 articles reaching a total circulation of 982,250,061. The following year annual unique visitor numbers rose from 45,420 to 79,380,
a bump of 74.7%.