Mattioli Woods

Mattioli Woods

Brief:

To evolve the financial services provider’s existing brand to reflect a shift in its business model and strategy.

Delivery:

We developed a white fleur-de-lys motif as a visual metaphor for the company’s prestige and a simple font and line to suggest honesty and transparency.

 Adding the strapline ‘Wealth Management and Employee Benefits’ stressed the two key elements of the firm’s offering.

Outcome:

Mattioli Woods’ share price on the London Stock Exchange more than quadrupled in five years after the rebrand, rising from 183.00 in March 2012 to 773.50 in March 2017, with the firm now overseeing over £7.5 billion of client assets.

Mattioli Woods
Mattioli Woods