johnsons jewellers

Johnsons Jewellers

Brief:

To manage a billboard advertising campaign promoting the Rolex Oyster Perpetual watch.

Delivery:

We rolled out a West Midlands billboard campaign in collaboration with JCDecaux to maximise impact for the Rolex Oyster Perpetual line and to run alongside other PR activities.

Our produced two and four week long campaigns during key periods, including the run-up to Christmas, in locations handpicked to gain optimum exposure to target audiences.

Outcome:

Rolex reported that regional stockists reported increases in both sales and enquiries during each phase of the broader campaign.

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