Grosvenor Casinos
Brief:
To change public perceptions about Grosvenor Casinos’ offering to ensure they became known not just as a gaming destination but as a leader in UK entertainment provision.
Delivery:
We created a range of ‘What’s On’ guides, outdoor advertising and in-club collateral to promote entertainment across the 53 venue estate.
Champions Marketing delivered strategies targeting national and regional core demographics and in promoted touring artists across multiple channels.
Outcome:
Defying the ingrained shift from ‘brick to click’ in the gaming industry, in-club revenues grew by over £12 million (13% EBITDA) during the first six months of our work.
London venues, a particular focus of our work, recorded a 19% growth and total UK visitor numbers increased by 321,000.
Our Work
