To change public perceptions about Grosvenor Casinos’ offering to ensure they became known not just as a gaming destination but as a leader in UK entertainment provision.
We created a range of ‘What’s On’ guides, outdoor advertising and in-club collateral to promote entertainment across the 53 venue estate.
Champions Marketing delivered strategies targeting national and regional core demographics and in promoted touring artists across multiple channels.
Defying the ingrained shift from ‘brick to click’ in the gaming industry, in-club revenues grew by over £12 million (13% EBITDA) during the first six months of our work.
London venues, a particular focus of our work, recorded a 19% growth and total UK visitor numbers increased by 321,000.