Ford

Ford

Brief:

To support the Ford dealer network’s relaunch by designing a wide range of PoS and dealer sales literature.

Delivery:

Our designers and writers ensured collateral adhered to the strictest brand guidelines and conveyed Ford’s Feel the Difference message.

Outcome:

November 2009, the first full month after the relaunch, saw Ford dealer sales increase by 19% compared to the same month in 2008. The Fiesta and Focus models claimed top spot in the 2010 UK bestsellers chart.

Ford