Broadway Casino

Broadway Casino

Brief:

To refresh the brand and publicise in-venue entertainment.

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Delivery:

We developed internal and external signage, menus, ‘What’s On’ flyers, social media graphics, posters and eshots to modernise the brand and promote the casino’s restaurant and sports bar.

We built both a new website and a data capture app to gather information on customers’ interests and socio-economic and demographic insights to enhance the digital and direct mail campaigns we run.

Outcome:

Since the website launched in November 2016, visitors have spent an average of 30% longer on the site while bounce rate has reduced from 45% to 27%.

Broadway Casino
Broadway Casino

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