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Arturius

Brief:

To overhaul and recast an existing brand to create a more polished corporate identity to reflect a significant shift in the company’s business model.

Delivery:

Our creative design team analysed the company’s new strategy and market position to develop a dynamic new logo to appeal to clients in niche energy, government and technology markets, ensuring it conveyed a clear global capability. That activity was reinforced by the development of consistent brand messaging that communicated the full breadth of a complex logistics service offering and its application to a full suite of supporting infrastructure. We were instrumental in devising Arturius’ core values, shaping effective internal communications campaigns and completed a range of initiatives around sponsorship activation and the writing and design of new business pitches.

Outcome:

Such has been the impact of our rebranding work, in 2017 Arturius International enjoyed its most successful year to date and has quickly outgrown an HQ it has occupied for a mere 7 months.

This led to further strategy shifts and a realignment of the company’s mid and long-term goals to include the launch of additional divisions.

As a consequence, we are about to embark on another round of website and brand development, in support of their entry into two new international markets.

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6Our creative design team analysed the company’s new strategy and market position to develop a dynamic new logo to appeal to clients in niche energy, government and technology markets, ensuring it conveyed a clear global capability. That activity was reinforced by the development of consistent brand messaging that communicated the full breadth of a complex logistics service offering and its application to a full suite of supporting infrastructure. We were instrumental in devising Arturius’ core values